Colgate Case Study
In attempts to provide training for Colgate’s new corporate strategy, the company felt e-learning would be the best method to facilitate the desired learning. The online training was developed by Tata Interactive systems and focused heavily on interactive learning. Colgate realised that e-learning was the most flexible mode of delivery for “effectively communicat[ing] our new philosophy and practices to a large and diverse sales and commercial community”. Colgate intended to roll out the training very quickly and e-learning was the most efficient means of doing so.
Tata Interactive Systems (TIS) realised that the diversity within the colgate workforce provided a wide range of learners with various learning styles, english levels and comprehension skills. TIS endeavoured to adress these issues in the design of the course. “Each module of the course was followed by multiple-choice or drag-and-drop exercises that are mapped to the objectives of that module. Clearly articulated learning outcomes, defined at the recall level, ensured that knowledge transfer was taking place.”
